Configuring Remarketing Campaigns
To finish configuring the Remarketing and Conversion tags, you need to fill in fields such as conversion ID and conversion label, which can be found in Google Ads. The ID necessary for a Remarketing tag can be found in Audience Manager. AppMetrica attributes remarketing campaigns. You can use a remarketing campaign to re-attract an audience, for example, to return users to the app so they complete a target action.
- Configuring Remarketing Campaigns Email
- Configuring Remarketing Campaigns Examples
- Configuring Remarketing Campaigns Yahoo
- Configuring Remarketing Campaigns Campaign
The Google Ads remarketing tag gives advertisers a tool to track their Google Ads account, ensuring they get the data insights they need to make informed decisions that will ultimately improve their account performance.
This tracking and enhancement are made possible through Google Tag Manager (GTM), and it helps advertisers save time and effort by using tracking codes.
In this article, we’ll show you how to get Google Tag Manager working on your account so that you can leverage the benefits.
How Does the Google Ads Remarketing Tag Work?
Here is the basic concept of the Google Ads remarketing tag:
The Google Remarketing Tag helps you to more easily create remarketing lists by allowing you to place one tag across all pages on your site. Once your tag is in place, you can launch remarketing campaigns in your Google Ads account. Google tag manager helps to configure the user behaviors on your site or app. You can define triggers, which are user actions that alert GTM so it can capture valuable data. For example, any time a user loads a page, clicks on specific buttons or submits a form. This event will trigger GTM to collect the data and send it to Google Analytics.
Remember that Google Tag Manager does not replace Google Analytics. Instead, it helps users to easily add Google Analytics tracking code (i.e., a tag) to a website, deploy Google Analytics event code snippets, and define rules when each code must fire.
How to Set Up Google Tag Manager For Remarketing?
If you want to target your audience who already visited your website you have to follow several steps to implement the strategy. It’s easy to set up a free account in Google Tag Manager. Just follow this step-by-step guide to configure your account:
Visit the Google Tag Manager setup page.
Select Click here to create an account.
Next, you will see a prompt to enter your company information – account name, country, and website URL, and where you want to use the service (web, iOS, android, AMP). Complete this information, then select Create.
After that, you’ll receive codes and instructions to include one code high in the <head> of your page, and the other after the opening <body> tag. You can do this right now, or if you prefer, you can apply the codes to your site later as they are accessible in your dashboard. Once you’re finished, select OK.
After you complete the Google Tag Manager setup open your Google Ads account dashboard to set up the Google Ads remarketing tag.
In the Google Ads interface, navigate to Tools > Audience Manager from the top menu.
Next, select Audience sources from the left menu. If your Google Ads tag is already active, select Details. If not, you’ll see an option to create your tag.
On the Details page, scroll to the bottom Tag setup section, and click it to expand the view. Next, select Use Tag Manager.
You’ll see a box appear with your Conversion ID, which you can then copy and paste into the corresponding box in Google Tag Manager.
Now, from the Overview screen of your Google Tag Manager, select add a new tag to create a new Google Ads remarketing tag.
Give your tag a descriptive name. Make it short but concise, so that you can easily identify your tags at a glance.
Within the Tag Configuration section, select choose tag type. From here, select Google Ads Remarketing.
After you select Google Ads remarketing, a box appears. This box will include a field where you can paste your conversion ID.
Next, within the Triggering section, choose a trigger, which indicates where your tag will fire. In most cases, the Google ads remarketing tag should fire across an entire site, so you should select All Pages. Now, save the tag.
Finally, keep in mind that any edits you make in Google Tag Manager won’t go live until after you click the Save button in the upper-right. If you’re creating multiple tags or making a host of changes to your account, you can apply all these changes together by waiting to select the Submit button as shown in the below image.
Until you are finished with your configuration work.
After selecting Submit, your tag is ready to use. You will be able to view all your Google Ads remarketing tags in the Overview section, which you can find in the left-hand menu of the Google Tag Manager user interface.
So till now, you have successfully configured your Google Tag Manager For Remarkerting Tag. But it doesn’t finish here, You also have to keep an eye to see if it is working well or not.
How to see if your remarketing tag is working properly?
To avail the advantage of remarketing in Google Ads, the remarketing tag should be functioning properly. Check-in your Google Ads account to see that your remarketing tag is implemented correctly.
I. Click the tools icon menu button on the top right.
II. Under “Shared library”, select Audience manager.
III. From the menu on the left, select Audience sources.
IV. Under the “Google Ads tag” card, select Details. This is where you’ll see the status of your global site tag.
What you’ll find in the “Details” section?
- Status of your remarketing tag.
- How your tag parameters are performing.
- Your tag code and implementation instructions.
- You can check the status over the past day or 30 days.
What if your audience list is not big enough?
If your audience list is less than 100 active users then you might get an error message. If your audience lists have fewer than 100 active users, you may need to wait for your lists to accumulate additional users, particularly if the list is new. If you’re using multiple types of targeting or exclusions, you can adjust your ad group targeting to increase potential reach.
If you think there may be an issue with your list rules, check your audience list rules to make sure they’re working as intended.
What if your tag is inactive?
If your tag hasn’t been active in the last week then you might get an error message. To overcome this, review the tag instructions then validate your tag and check that you’ve added the custom parameters for your business type.
Wrap Up
Before Google Tag Manager, it was essential to hard-code tracking parameters into a website or app. As not everyone in paid advertising knows how to code, more often than not, businesses would turn to a web developer. In a large Google Ads account, with a business website that has hundreds of events, this way of doing things was not only expensive but also time-consuming and counterproductive from a marketing perspective.
Now with GTM, marketers are empowered to do more. With all tags stored in a central location, you can use Google Ads remarketing tags to enhance the performance of your Google Ads account. Ultimately, that helps you hit your goals and grow your business over time.
If you want to learn more about remarketing, read our blog post to Master the Art of Dynamic Remarketing in Google Ads.
7 min readBefore setting up a dynamic remarketing campaign, it is important to understand it at first.
What is the dynamic remarketing campaign and why do you need to set up?
Dynamic remarketing campaigns are those campaigns where you target those audiences who have visited your website before.
For example:-
You have an apparel website. A number of people browse your website online. Some people like shoes, some people like shirts and some people like purses. Everyone is seeing and interested in different products.
Now you want to retarget these audiences with what products they are browsing on your website, here dynamic remarketing campaign works. Because these campaigns dynamically retarget the audience with their specific product that they are browsing on your website in the display network.
Remember, dynamic remarketing campaigns work only on the display network.
Benefits of dynamic remarketing campaigns:
- Scaling campaign.
- High ROAS or ROI.
- Higher chances of conversion.
- Recapture the previous audience.
Dynamic remarketing is really helpful if you target the right audience intent wise. Like you set up two audiences.
The first one is all visitors and the second one is who clicks on the check out button but does not buy. If you target these two audiences, first you must need to understand the behavior of customers in which the audience is more valuable. If you bid normally or the same on these two audiences then you are making a big mistake because the second audience intent to buy is higher than the first one.
So how do you settle down these audiences? Simply bid high on the second audience as compared to the first one.
Remember – Not every visitor is your customer. Target those audiences with more focus who will be your customer.
Tips:
Set audience and bids by intent wise.
You must need to configurethe setting for a dynamic remarketing campaign. So, let’s configure settings first then set up a dynamic remarketing campaign. First, go to the tools and settings tab and click on the audience manager under the shared library.
After that click on the audience source, then click on edit source over Google ads tag.
Here you need to select “Collect data on specific actions people performed on your website to show personalized ads” option under the remarketing section. This feature is needed to enable dynamic remarketing so that every person sees the same product ad, what they saw on your website previously.
The next option is to select a business type – choose one which fits for your business. If you have an apparel website then select the “Retail” option in this section.
The next step is to select retail parameters. You have to select all parameters and click on the save and continue button.
After adding all information, the next step is to install a tag on your website. You need to install two tags on your website in the header section. The first one is the Global site tag and the second one is the event snippet tag.
Global site tag adds to your website the same as it is. But for event snippet tags you just need to add some values in place of “replace with value”. Just talk to your developer about this code, so that they provide values or generate proper code. After that, you have to set up these tags on your website. That’s all.
So let’s start with how to set up a dynamic remarketing campaign:
First, you have to click on the plus button and select a new campaign.
Then you have to select a sales option in the goal section. Here you have different options to select, each one based on its results accordingly.
Then you have to select the campaign type. Here you have to select the display option because of dynamic remarketing works on display campaigns.
Configuring Remarketing Campaigns Email
The next step is to select the campaign subtype. Here you select the standard display campaign.
Also, you have an option to fill out your website address but it’s not mandatory. After the information is filled out, click on the continue button.
The next step is to add the campaign name. Here you fill out information according to your choice like the Dynamic Campaign.
After adding the campaign name, select the location option then select the area where you want to target. Like you are targeting New York then add a new york location or if you want to target the United States then select the United States option in this section.
The next step is to select a language and bidding strategy. You can select a language like English and Spanish according to your audience and website language. The next step is to select the bidding strategy.
In the beginning, you have to select a manual strategy. After you get some conversion then change manual to conversion automatic strategies, so that Google automatically bids on that audience.
The next step is to add your daily budget. This means how much you spend on a daily basis. Provide a sufficient budget because you are targeting those audiences who know about your business.
After the budget, you have to give the name of the ad group.
After adding the ad group name you have to select the targeting method. You don’t have to select the automatic method as it means you are targeting all audiences, not the specific one, so here you have to select the manual targeting.
After selecting manual targeting, you have to select the remarketing audience, which audience you want to target like you are targeting all visitors or a specific audience. Select your target audience by clicking on the audience.
The next section is about targeted expansion.
Here you select target expansion to keep off because your focus is only targeted audiences. If you increase the target expansion it will mean that you are targeting similar audiences as well. But here only targeted audiences will be in focus therefore, keep targeted expansion off.
After targeted expansion, you need to add a CPC bid i.e how much you want to pay per click. Start with little then increase according to the performance of the campaign. After the checkmark, the dynamic ads option and select your merchant center.
And finally, you have to create ads for your campaign. You have options like responsive display ads and upload display ads. Here you have to select the responsive display ads.
After selecting a responsive display ad you have to fill out a couple of information like the final URL, add images and logo, headline, descriptions, and business name. Use all the spaces in the headline and description. After filling out information click on add to the ad group and finally click on create a campaign.
The next step is confirmation so click on continue to campaign. Now your dynamic remarketing campaign is ready.
Configuring Remarketing Campaigns Examples
Pro Tip:
Before setting up the dynamic remarketing campaign you have set up your audience, the audience you want to target intent wise. Google ads by default generate all user’s audiences.
Configuring Remarketing Campaigns Yahoo
CONCLUSION
The concept of using dynamic remarketing is very simple. Targeting those audiences who already visit your website. As you understand, With the help of dynamic remarketing, you are able to target the same product to customers who already visited your website with specific products. This way your chances are higher in terms of getting more conversion.
Configuring Remarketing Campaigns Campaign
If you segment your audience based on intent and then target those audiences that’s also more profitable for your campaign. Most of the time we notice that the average conversion rate has increased by 30% as compared to normal campaigns, with the help of dynamic remarketing.
Dynamic remarketing is a good way of re-engaging your previous audience with the right message. You can scale your campaigns with these audiences easily. That’s awesome.
Comments
No comments yet. Be a first one to post your comment.